(1) Gather and utilize your company’s photos, logo, and any marketing material you’ve already created for yourself.
(2) Purchase a domain name. I personally recommend godaddy.com or hostgator.com cost, which will only run you around $15. You want to pick something that is short and sweet (preferably under 25 characters), but also memorable. Here are some examples:
Mpression Marketing Group (my business): mmg-ct.com
Thirteenth Floor Graphics & Printing: tfgp.net
Founders Technology Group: ftgct.com
If the domain you have chosen happens to already be taken, simply insert your state abbreviation in your desired name: mmg-ct.com
(3) If you are working with a limited budget, purchase a WordPress template for your website. Envato Market has them for purchase for around $50 – http://themeforest.net/item/beauty-hair-spa-salon-wordpress-theme/10809566
You will need someone to install the template and change the design/photos to get to where it is unique to your businesses, but this is well worth it. Do not just use a standard template, simply because a competitor down the street could be using the same template. Be creative!
(4) Once you have the site up, have it listed on search directories (as well as their maps), such as Bing, Google, Yahoo, and Yelp. A simple Google search on how to do so should guide you through the steps.
(5) I would then establish social networks: Facebook, Instagram, Pinterest, etc. You want to utilize these tools because they refer individuals to your website.
(6) Lastly (and this is an ongoing process), you will want to develop an editorial calendar. I use a simple excel spreadsheet to gather my thoughts. This is an outline of what you are going to post on social media broken down by day, weekly, monthly, etc.