Top 5 Digital Marketing Tactics

1 – Paid Search Paid search are text ads that appear in one of the top four positions of the search engine results page (SERP) like Google or Bing when a prospective client searches for your products, services or company.  Paid Search ads are “Pay Per Click” (PPC). You don’t pay when someone sees your […]

Become a LinkedIn Superstar

LinkedIn is the social network where business professionals gather to connect, share and leverage with other business professionals. Although it has hit a stagnant point in the market as far as social media network growth, it possibly has the most potential within the next decade due to the fact that is has a strong, target […]

The Four M’s of Content Marketing

Ever get the sense that there is just way too much information coming at you on a daily basis? Have you thought that perhaps you’re missing something important in the midst of all the noise? Or maybe you just want to duck under the covers and hide from all those words? Your customers may feel […]

Farmington Valley Business Bookclub

– Do ever you wish there was a forum for discussing the newest trends and ideas in the business world? – Do you wish you could explore the leading-edge business practices you read about with others in your company? – Do you wish you could set aside a few hours every month to connect with […]

Everyday Content

The only way to grow a business is to acquire a tribe of followers, who will then play the telephone game with their own circles of friends by passing on the wonderful news of your company.   As more and more consumers begin to use mobile devices, it is becoming more frequent for business owners […]

The Mobile Website vs. The Mobile App

Establishing a mobile presence for your business immediately requires an answer to the question, “Should I create a mobile website, a mobile app, or both?” Well, that may just depend on the type of business. Either way, it is most beneficial to cover a wide scope of ways to target audiences and cater to their […]

Mobile Website: AWD or RWD?

When developing a website, it is important to do so with your users in mind. Will they access your site via desktop, smart-phone, or tablet, or is it possible they will use all three? Two of the most popular ways to design a website is Responsive Web Design (RWD) and Adaptive Web Design (AWD). Differentiating […]