Instagram Engagement Rate

Looking to create a benchmark for your Instagram posts? You will need to calculate your Instagram’s engagement rate? Here is a quick walk-through. Go to your Instagram business profile and tap the three lines in the upper-right corner of the screen Select “Insights” from the pop-up menu On the Content tab of your Insights where […]

Customer Reviews

Regardless of what industry you are in, people purchase products and services from those they know and trust. A big part of this is through the influence or word-of-mouth of others. A recent survey found that 90% of internet users read reviews before visiting a local business and that 85% of those consumers trusted the […]

Meet June Schilling; Graphic Designer

At Mpression Marketing Group (formerly known as Mpression Graphics) we pride ourselves on working with a network of creative professionals to give our clients the best service and products possible. You wouldn’t use a plumber to fix your car, therefore we don’t use a graphic designer to take photographs or a web developer to design […]

Facebook Messenger for Business

Facebook Messenger is a great tool for business owners to utilize when it comes to providing an additional way for prospective customers to be able to get a-hold of you. We live in a day and age where many customers prefer to email versus calling on the phone. Messenger serves as an additional way for […]

G Suite – Write Now and Send Later

Have you ever worked with clients in different time zones or wanted to send an email update at a later date and time? If you are a Google Suite user, you may have come across the “Schedule Send” tool.   Why would you use it?   There are a few ways you may want to […]

G Suite – Hangouts with Built-in Chat Bots

With virtual meetings on the rise due, we can probably all relate to chatting in a meeting and someone asks the question, “when should we meet again.”   This is often followed by ten minutes of scrolling through calendars and ongoing conversation about “this day works for me,” and “that won’t work for me, but […]

Benefits of Presentation Folders During COVID

As COVID has taken hold of how we conduct business through virtual meetings and phone calls; presentation folders have reintroduced themselves into the mix as a perfect way to showcase your business. After a virtual conference call, I have begun to integrate presentation folders to snail-mail to my prospects featuring the items we discussed in […]

What is AppSumo

As a business owner I can often be found researching new products and tools to make my life as well as my clients a little easier. Whether it is the best platform for social posts, custom form software for company’s sales departments to utilize, or photo/graphic creation software for those less graphically inclined, AppSumo is […]

G Suite – Declutter with Filters

Are you overwhelmed with the amount of email you receive on a daily basis? If you use Gmail; use filters to separate high priority emails and those you can catch up on later. Step 1: Create a label. Go to Settings (hint: the gear icon on the top right). Click the Labels menu item (hint: […]

Content Marketing Strategies

While it is important to develop content for your companies blogs, videos and social media accounts, I have always been a big believer of quality versus quantity. I ask you to take a moment and think about the “why” behind your content creation. Does it align with your business strategy and goals for development? Here […]