What is branding?

“How can I become a great brand? How can I make this brand sustainable? What will bring value to my brand? Just what is my story, and how do I tell it? And, my favorite question and the most important by far: What the hell is branding? Branding is more than a logo. It’s more […]

Online Reputation

 With consumer perception becoming increasingly influential by review sites like Yelp.com and other social media networks like Facebook or Google+, it is more important than ever before to manage your online reputation. Client reputation is nothing new. What people say about your company and its products have taken place since the beginning of time. But, […]