Instagram Engagement Rate

Looking to create a benchmark for your Instagram posts?
You will need to calculate your Instagram’s engagement rate?
Here is a quick walk-through.

  1. Go to your Instagram business profile and tap the three lines in the upper-right corner of the screen

  2. Select “Insights” from the pop-up menu

  3. On the Content tab of your Insights where you see your weekly posts updates, tap on “See All”

  4. From here, use the drop-down menus at the top of the screen to find the content that has received the most engagement in the last year, 6 months, 3 months, etc.

  5. You can also narrow your search based on interactions, such as:
  • Calls
  • Comments
  • Emails via the quick action button at the top of your profile
  • Engagement
  • Follows
  • Get Directions via the quick action button
  • Impressions
  • Likes
  • Profile Visits
  • Reach
  • Saved
  • Texts via a quick action button
  • Website Clicks

To calculate your engagement rate, take your total posts engagements and divide by the total number of impressions.

Total Post Engagements / Total Number of Impressions = Engagement Rate

This number can be used to benchmark all future content. 

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