G Suite – Write Now and Send Later

Have you ever worked with clients in different time zones or wanted to send an email update at a later date and time? If you are a Google Suite user, you may have come across the “Schedule Send” tool.   Why would you use it?   There are a few ways you may want to […]

G Suite – Hangouts with Built-in Chat Bots

With virtual meetings on the rise due, we can probably all relate to chatting in a meeting and someone asks the question, “when should we meet again.”   This is often followed by ten minutes of scrolling through calendars and ongoing conversation about “this day works for me,” and “that won’t work for me, but […]

Benefits of Presentation Folders During COVID

As COVID has taken hold of how we conduct business through virtual meetings and phone calls; presentation folders have reintroduced themselves into the mix as a perfect way to showcase your business. After a virtual conference call, I have begun to integrate presentation folders to snail-mail to my prospects featuring the items we discussed in […]

What is AppSumo

As a business owner I can often be found researching new products and tools to make my life as well as my clients a little easier. Whether it is the best platform for social posts, custom form software for company’s sales departments to utilize, or photo/graphic creation software for those less graphically inclined, AppSumo is […]

G Suite – Declutter with Filters

Are you overwhelmed with the amount of email you receive on a daily basis? If you use Gmail; use filters to separate high priority emails and those you can catch up on later. Step 1: Create a label. Go to Settings (hint: the gear icon on the top right). Click the Labels menu item (hint: […]

Content Marketing Strategies

While it is important to develop content for your companies blogs, videos and social media accounts, I have always been a big believer of quality versus quantity. I ask you to take a moment and think about the “why” behind your content creation. Does it align with your business strategy and goals for development? Here […]

Top 5 Digital Marketing Tactics

1 – Paid Search Paid search are text ads that appear in one of the top four positions of the search engine results page (SERP) like Google or Bing when a prospective client searches for your products, services or company.  Paid Search ads are “Pay Per Click” (PPC). You don’t pay when someone sees your […]

Become a LinkedIn Superstar

LinkedIn is the social network where business professionals gather to connect, share and leverage with other business professionals. Although it has hit a stagnant point in the market as far as social media network growth, it possibly has the most potential within the next decade due to the fact that is has a strong, target […]

The Four M’s of Content Marketing

Ever get the sense that there is just way too much information coming at you on a daily basis? Have you thought that perhaps you’re missing something important in the midst of all the noise? Or maybe you just want to duck under the covers and hide from all those words? Your customers may feel […]