Instagram Engagement Rate

Looking to create a benchmark for your Instagram posts? You will need to calculate your Instagram’s engagement rate? Here is a quick walk-through. Go to your Instagram business profile and tap the three lines in the upper-right corner of the screen Select “Insights” from the pop-up menu On the Content tab of your Insights where […]

Meet June Schilling; Graphic Designer

At Mpression Marketing Group (formerly known as Mpression Graphics) we pride ourselves on working with a network of creative professionals to give our clients the best service and products possible. You wouldn’t use a plumber to fix your car, therefore we don’t use a graphic designer to take photographs or a web developer to design […]

Benefits of Presentation Folders During COVID

As COVID has taken hold of how we conduct business through virtual meetings and phone calls; presentation folders have reintroduced themselves into the mix as a perfect way to showcase your business. After a virtual conference call, I have begun to integrate presentation folders to snail-mail to my prospects featuring the items we discussed in […]

Content Marketing Strategies

While it is important to develop content for your companies blogs, videos and social media accounts, I have always been a big believer of quality versus quantity. I ask you to take a moment and think about the “why” behind your content creation. Does it align with your business strategy and goals for development? Here […]

Top 5 Digital Marketing Tactics

1 – Paid Search Paid search are text ads that appear in one of the top four positions of the search engine results page (SERP) like Google or Bing when a prospective client searches for your products, services or company.  Paid Search ads are “Pay Per Click” (PPC). You don’t pay when someone sees your […]

Become a LinkedIn Superstar

LinkedIn is the social network where business professionals gather to connect, share and leverage with other business professionals. Although it has hit a stagnant point in the market as far as social media network growth, it possibly has the most potential within the next decade due to the fact that is has a strong, target […]

The Four M’s of Content Marketing

Ever get the sense that there is just way too much information coming at you on a daily basis? Have you thought that perhaps you’re missing something important in the midst of all the noise? Or maybe you just want to duck under the covers and hide from all those words? Your customers may feel […]

Everyday Content

The only way to grow a business is to acquire a tribe of followers, who will then play the telephone game with their own circles of friends by passing on the wonderful news of your company.   As more and more consumers begin to use mobile devices, it is becoming more frequent for business owners […]

What is branding?

“How can I become a great brand? How can I make this brand sustainable? What will bring value to my brand? Just what is my story, and how do I tell it? And, my favorite question and the most important by far: What the hell is branding? Branding is more than a logo. It’s more […]