Looking to create a benchmark for your Instagram posts? You will need to calculate your Instagram’s engagement rate? Here is a quick walk-through. Go to your Instagram business profile and tap the three lines in the upper-right corner of the screen Select “Insights” from the pop-up menu On the Content tab of your Insights where […]
Facebook Messenger is a great tool for business owners to utilize when it comes to providing an additional way for prospective customers to be able to get a-hold of you. We live in a day and age where many customers prefer to email versus calling on the phone. Messenger serves as an additional way for […]
1 – Paid Search Paid search are text ads that appear in one of the top four positions of the search engine results page (SERP) like Google or Bing when a prospective client searches for your products, services or company. Paid Search ads are “Pay Per Click” (PPC). You don’t pay when someone sees your […]
LinkedIn is the social network where business professionals gather to connect, share and leverage with other business professionals. Although it has hit a stagnant point in the market as far as social media network growth, it possibly has the most potential within the next decade due to the fact that is has a strong, target […]
The only way to grow a business is to acquire a tribe of followers, who will then play the telephone game with their own circles of friends by passing on the wonderful news of your company. While the word-of-mouth method works wonders in person-to-person interactions, it is absolutely essential to fire up the computer and […]
With consumer perception becoming increasingly influential by review sites like Yelp.com and other social media networks like Facebook or Google+, it is more important than ever before to manage your online reputation. Client reputation is nothing new. What people say about your company and its products have taken place since the beginning of time. But, […]