1 – Paid Search Paid search are text ads that appear in one of the top four positions of the search engine results page (SERP) like Google or Bing when a prospective client searches for your products, services or company. Paid Search ads are “Pay Per Click” (PPC). You don’t pay when someone sees your […]
Ever get the sense that there is just way too much information coming at you on a daily basis? Have you thought that perhaps you’re missing something important in the midst of all the noise? Or maybe you just want to duck under the covers and hide from all those words? Your customers may feel […]
The only way to grow a business is to acquire a tribe of followers, who will then play the telephone game with their own circles of friends by passing on the wonderful news of your company. As more and more consumers begin to use mobile devices, it is becoming more frequent for business owners […]
The only way to grow a business is to acquire a tribe of followers, who will then play the telephone game with their own circles of friends by passing on the wonderful news of your company. While the word-of-mouth method works wonders in person-to-person interactions, it is absolutely essential to fire up the computer and […]
I’m sure you can remember a time when you were on your way to a retail store but forgot to check the inventory of an in-store item before embarking on your journey. You shoved your hand hastily into your pocket while trying to hold the wheel and pulled out your smart phone. The moment you […]
Establishing a mobile presence for your business immediately requires an answer to the question, “Should I create a mobile website, a mobile app, or both?” Well, that may just depend on the type of business. Either way, it is most beneficial to cover a wide scope of ways to target audiences and cater to their […]
When developing a website, it is important to do so with your users in mind. Will they access your site via desktop, smart-phone, or tablet, or is it possible they will use all three? Two of the most popular ways to design a website is Responsive Web Design (RWD) and Adaptive Web Design (AWD). Differentiating […]
46% of Fortune 500 Companies Sites Are Not Mobile 29% of Top 500 Retail Sites Are Not Mobile If you think your site is mobile compatible – you may want to think again! You may have heard what people are calling “Mobilegeddon.” Google has released sweeping changes to its search algorithm that will impact search […]
With consumer perception becoming increasingly influential by review sites like Yelp.com and other social media networks like Facebook or Google+, it is more important than ever before to manage your online reputation. Client reputation is nothing new. What people say about your company and its products have taken place since the beginning of time. But, […]
35% of all websites are viewed on mobile devices. How does your website appear on a smartphone? Earlier this year I began offering free website analysis reports to local business owners. I often find that most business owners are confused about what a mobile website is and many think that their website is mobile compatible, when it […]